Throughout this course, the student will familiarize himself/herself with the fundamentals of social media & digital marketing, learn how to use existing social & digital marketing tools to achieve marketing and organizational objectives, understand the concepts for creating engaging content & drive online campaigns, create a framework to audit the current state of the digital assets, gain insight to determine the optimum budget allocation and to measure the effectiveness of activities & campaigns, review techniques to analyze post-campaign reports and connect digital marketing results to the company’s overall business plan & goals.
Duration:
1 Year: 9 months Classes and 3 months of Internship
